University of Hawaiʻi — West Oʻahu

General Business Administration


The Bachelor of Arts in Business Administration with a concentration in General Business Administration prepares students for management roles in small to multinational organizations. Students receive a solid foundation in business objectives and processes and are provided with an understanding of perspectives that form the context of business including: ethical and global issues; the influence of political, social, legal, regulatory, environmental, and technological issues; and the impact of demographic diversity on organizations. The General Business Administration program is offered in-class and through distance learning instruction.


General Business Administration students benefit from a broad educational experience that is relevant to many functional areas in the private or public sector, self-employment and entrepreneurship, and are well-prepared to meet the challenges of an ever-changing global marketplace. The program is a great foundation for a wide range of careers in sales, project management, business development, retail, government, education, human resource management, finance, accounting, information technology and much more. Graduates are also well prepared to pursue advanced degrees such as a Master of Business Administration or Accountancy.

According to the U.S. Bureau of Labor Statistics, employment of workers in management, business and financial occupations is expected to increase by 1.6 million or 10.4 percent by 2016. Salaries for general and operations managers range from $74,950 to $113,280. Computer and information systems managers earn $83,280 to $109,130 while financial managers earn $72,580 to $131,730 per year.


BUSA 300 Principles of Marketing
This course examines the ongoing revolution in marketing. It applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, packaging, placement, pricing, promotion, service, and relationship-building to the development of marketing plans.

BUSA 320 Statistics for Decision-Making
This course focuses on statistical application to business processes and decisions. Topics include: descriptive statistics probability, random variables, statistical inference, time series and forecasting techniques. Examples are drawn from finance, personnel, productivity and quality management.

BUSA 321 Business Finance
This course introduces students to the theory and practice of financial management including: analysis and decision making for asset management, capital budgeting, and capital structure.

BUSA 345 Management Information Systems
Students will learn how the continual changes in technology affect all levels of an organization including operational, tactical and strategic. Topics include: systems development cycle, enterprise databases, electronic commerce, electronic business, networking technology and applications, and managerial decision-making and reporting, using technology.

BUSA 386 Global Management and Organizational Behavior
This course analyzes theories and concepts underlying domestic and global organizations including behavioral and personnel issues. Emphasis on leadership, teamwork, and cultural differences, particularly in the Asian-Pacific region.

BUSA 435 Strategic Planning
This course focuses on business policy development and implementation. Analysis of external and internal forces that influence a course of action. Consequences of proactive and reactive policies in organizations in a competitive global marketplace, and implications for management.


The UH West O‘ahu Business Club provides a great venue for students who share a common interest in business administration studies to participate in community service projects, company tours, non-profit fundraisers and attend lectures by guest speakers from the local business community. The club helps to facilitate an increased understanding of business and provides opportunities for social gatherings and networking with existing industry professionals.


Dr. Derrek Choy, Professor
(808) 689-2332

Dr. Stefanie Wilson, Professor
(808) 689-2334